FOR IMMEDIATE RELEASE
May 17, 2011
Media Contact: Lars Trodson, (603) 498-4742; larstrodson@comcast.net
PORTSMOUTH, NH – The Savings Bank of Maine, a 177-year old bank with more than 30 branches throughout Maine, recently rebranded as The Bank of Maine and JBC Communications recently signed on to assist with its internal messaging.
JBC Communications, a leading video production and public relations company, produced a 3-minute video featuring employees of The Bank of Maine working with their customers and speaking about what makes the institution unique. The video was sent to every bank branch the week of the rebranding launch.
“This was a fun video to shoot. The people at the bank were great, and we incorporated some serious points about what makes The Bank of Maine unique while also showing how much fun the people who work there have,” said JBC Communications VP Lars Trodson. “It was a unique, compelling way to show bank employees that while the name of the bank may be changing, its core values aren’t. This was an important project for The Bank of Maine, and JBC was please to be a part of it.”
About JBC Communications
JBC Communications is one of New England’s premier video production, marketing and public relations firms. Founded in Portsmouth, NH by owner Jay Childs in 1997, JBC clients include UMass-Lowell, Timberland, Irving Oil Marketing, Segway, Living Innovations, Bank of Maine, Parexel Pharmaceutical and many others. Jay has been honored with Emmys, Tellys, and by the New Hampshire Business Review as the Best Video Production Company for 2010. JBC has also been awarded with a Lamplighter Award by the New England Society for Healthcare Communications. Jay Childs won the Best Documentary award at the New Hampshire Film Festival for “Communities and Consequences. Jay has been a member of the New England Council since 2008. Public Relations VP Lars Trodson has been honored with awards from the New England Press Association, the New Hampshire Press Association, the Maine Press Association, and is also an award-winning filmmaker and playwright.
The video can now be seen at www.jbccom.com.
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