JBC Video for Rustic Crust WINS National SBA Video Challenge

Posted on: Friday, June 1st, 2012
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JBC was honored to produce a video for client Rustic Crust as part of the Small Business Association’s “2012 Video Challenge.”
The goal was to tell a compelling story of the company and the role a partnership with the SBA played in helping the business grow. Out of over 100 submissions, the video was chosen as 1 of only 4 winners, who were invited to meet with SBA Administrator Karen Mills. The video was screened at the White House and will be used by the SBA online and in promotional presentations.

Rustic Curst CEO Brad Sterl is featured in this webcast with Karen Mills from the White House.


Clip from “Communities & Consequences”

Posted on: Friday, May 25th, 2012
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Examines the “human ecology” of NH, and the fact that NH (and other New England states), are aging more rapidly than the rest of the country. This trend threatens the sustainability of a future highly educated workforce for NH. The film investigates how decisions made at the state and local level have contributed to this unbalancing of our human ecology and the roles employers, housing developers, conservationists, planning boards, and the University System among others can play in encouraging young people to stay in NH for college and after college, or consider coming to NH as a place to live, work and play.

JBC Communications Signs The Bank of Maine

Posted on: Tuesday, May 17th, 2011
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May 17, 2011
Media Contact: Lars Trodson, (603) 498-4742; larstrodson@comcast.net

Helps 177-year old bank to rebrand

PORTSMOUTH, NH – The Savings Bank of Maine, a 177-year old bank with more than 30 branches throughout Maine, recently rebranded as The Bank of Maine and JBC Communications recently signed on to assist with its internal messaging.

JBC Communications, a leading video production and public relations company, produced a 3-minute video featuring employees of The Bank of Maine working with their customers and speaking about what makes the institution unique. The video was sent to every bank branch the week of the rebranding launch.


“This was a fun video to shoot. The people at the bank were great, and we incorporated some serious points about what makes The Bank of Maine unique while also showing how much fun the people who work there have,” said JBC Communications VP Lars Trodson. “It was a unique, compelling way to show bank employees that while the name of the bank may be changing, its core values aren’t. This was an important project for The Bank of Maine, and JBC was please to be a part of it.”


About JBC Communications

JBC Communications is one of New England’s premier video production, marketing and public relations firms. Founded in Portsmouth, NH by owner Jay Childs in 1997, JBC clients include UMass-Lowell, Timberland, Irving Oil Marketing, Segway, Living Innovations, Bank of Maine, Parexel Pharmaceutical and many others. Jay has been honored with Emmys, Tellys, and by the New Hampshire Business Review as the Best Video Production Company for 2010. JBC has also been awarded with a Lamplighter Award by the New England Society for Healthcare Communications. Jay Childs won the Best Documentary award at the New Hampshire Film Festival for  “Communities and Consequences. Jay has been a member of the New England Council since 2008. Public Relations VP Lars Trodson has been honored with awards from the New England Press Association, the New Hampshire Press Association, the Maine Press Association, and is also an award-winning filmmaker and playwright.

The video can now be seen at www.jbccom.com.




JBC Adds Public Relations & Marketing

Posted on: Wednesday, March 2nd, 2011
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JBC Communications has added public relations and marketing professional Lars Trodson to its staff. JBC Communications now offers complete in-house marketing and video production services for our clients.

Marketing and PR services now include:

Writing and distributing press releases
Securing press coverage
Planning press conferences
Serving as company spokesperson
Strategic thinking
Media training
Crisis management and communications
Brand development and strategy
Media relations and counsel
Social media development and outreach
Product launches

Trodson was previously a public relations manager for Griffin York & Krause in Manchester, and the Public Relations Manager for Irving Oil Marketing Inc. Trodson was also the Managing Editor of The Portsmouth Herald for many years. He has won multiple journalism awards from the New Hampshire Press Association and the New England Press Association. He is also an award-winning playwright and film-maker.

He has worked for such clients as St. Mary’s Bank, the New Hampshire Liquor Commission, the New Hampshire Lottery, SubCom 2007, Reilly Studios and many more.

Trodson can be reached at ltrodson@jbccom.com or by phone at (603) 498-4742


UMass Lowell TV Spot “Best of Both Worlds”

Posted on: Friday, December 25th, 2009
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Produced with agency Sean Tracey Associates. Into fourth year of campaign.

Peter Francese – Presentation Sample

Posted on: Tuesday, December 1st, 2009
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A Sample of a Presentation by Peter Francese

InterGen – Life On InterGen Anniversary Video

InterGen – Life On InterGen Anniversary Video

InterGen commissioned JBC to develop a special brand film in conjunction with the company’s 20-year anniversary. JBC combined footage and stills, including originally produced content from a variety of sources, an original script, and music to communicate the pride and commitment of the people of InterGen on their 20th Anniversary. The film has been deployed [...]

No Text and Drive – NH DOT

No Text and Drive – NH DOT

Tiffany Eddy and Associates collaborated with JBC Communications to produce a dramatic and stunning short film to demonstrate the dangers and often deadly consequences that result from distracted driving. The project also included a 60 and 30 second TV spot. We were tasked with telling the story both from the perspectives of the victim’s family [...]

Combat Maxum

Combat Maxum

This winter Combat Maxum, a Division of Bauer Sporting Goods asked us to create a national launch video for a revolutionary new composite youth baseball bat. Again the deadline was tight and we had limited time to shoot. To maximize our content gathering we wrote the script, shot with 4 cameras, including a super slo-mo [...]

Eldarion – Idea to Launch

Eldarion – Idea to Launch

JBC Communications Producer Tom Bennett worked closely with Eldarion to create a brief but informative and compelling animated video to convey the benefits of Eldarion’s experienced team; providing a unique combination of expertise to take a clients idea for a web application and develop it through to launch.

“Food Fight – Inside the Battle for Market Basket” In Production

“Food Fight – Inside the Battle for Market Basket” In Production

First official trailer of Market Basket tell-all documentary now online – FOOD FIGHT – Inside the Battle for Market Basket Portsmouth, NH – One year ago, one of the most unusual battles in American corporate history started in Tewksbury Massachusetts when the board of directors of a supermarket chain fired its long time, much beloved [...]

Nanocomp Technologies – Life-Saving Technology

Nanocomp Technologies – Life-Saving Technology

JBC Communications produced a promotional film, working with Focus First Communications, to dramatically communicate the life-saving applications of Nanocomp’s nano-manufactured materials for both fire safety protection and military armored protection. The film was shown as part of an event celebrating Nanocomp’s multi-million dollar grant from the Department of Defense, and it’s plan to double its [...]