Some quick facts for 2010 thanks to Patrick Moran of Mashable.
• A recent study by comScore revealed that in October 2009, more than 167 million viewers in the U.S. watched an average of 167 videos each, while YouTube reached 1 billion views per day – or 41 million views per hour – in the same month.Â
• According to MarketingSherpa, 95 percent of the companies that have used online video marketing are happy with the results and expect to use it again in the future.
• Many sales managers report reps see 20 percent higher close rates when they play a video at the beginning of their virtual sales demo.Â
• Online video ads are growing in popularity because they are effective in driving sales. According to a study by the Online Publishers Association, 52 percent of people who watched an online video ad took action after viewing the ad, such as visiting the advertiser’s website (31 percent) or searching online for more information on the product (22 percent). A full 12 percent went on to make a purchase – giving video ads one of the highest conversion rates in the industry.
 • Already, there are more than 4.1 billion mobile phone users worldwide – at least 10 percent of which are video-enabled smartphones. Make sure these mobile warriors can view your videos.
• Online video is a powerful tool in today’s marketing arsenal. With 2010 fast approaching, make sure your company has a clear video strategy in place that works alongside your online, social, paid media, PR, and other marketing strategies. Your customers want video, so give it to them!
Answer 4 Questions … Prompt 8 Better Ones
As we all know, attention spans are becoming shorter. As one writer friend of mine lamented, “nobody READS anything anymore.†While I don’t wholly agree with him, (book sales across the country are still healthy … yes real books not just Kindles), prospective customers or clients want to understand what you have to offer them as quickly as possible … to decide if they want to know more. That is one reason video is so powerful. A dynamic, brief, professionally produced, video program engages viewers; allowing you to concisely communicate the points most important for your audience to know right off the bat, so they can choose to dig deeper, asking the kind of questions a more qualified prospect will ask. Video does not solve everything, but the combination of motion, sound and dynamic engagement can shorten the process towards providing you with a more informed and qualified potential customer or client, who is now willing to and wanting to hear … or even read more.
I saw this a year ago and it holds true today. From ReelSEO.com
Interactive Video Marketing To Dominate Focus for Marketers in 2009
By Mark R. Robertson. Marketers will increase their use of online video in 2009, according to a new survey byPermissionTV and reported on eMarketer. It’s about time… 
In the online survey of 400 senior marketing and media executives, 67%, or 2/3rds, identified online video as a primary focus of their 2009 digital marketing campaigns and budgets.  More than 50% planning the launch of an online video project by the second quarter.
Brand awareness was cited by 71% of respondents as the foremost value of online video, followed by lead generation (47%), customer retention (44%), and customer conversion (41%).
The survey also found that 33% of respondents expect that their 2009 digital marketing efforts will be the least affected by cuts to budgets, much less so than traditional marketing (24%), trade shows (21%) and guerrilla marketing (14%) efforts.
Takes you inside the world of small town New England to reveal some of the causes and effects of a graying state. Through the voices of NH citizens, Communities & Consequences uncovers the connections between local decisions and the difficulty in attracting and maintaining a working age population.
Created as part of Best Buy’s announcement that it would begin selling the Segway Personal Transporter in a scaled roll out of stores across the country. The HD video is displayed on a large HD monitor above the Segway sales kiosk with a real demo Segway i2. Video was shot in US, Mexico, Portugal and [...]
The Savings Bank of Maine rebranded to The Bank of Maine and asked JBC to help them through video communicate to employees throughout the company and its over 30 branches what was changing through the rebrand and, most importantly, that its core values were not. The goal was to get full buy-in from employees. The [...]
JBC recently completed an online video promotion for Living Lean & Healthy’s web site. “What was inspiring to us about this project was Living Lean & Healthy’s approach to lifestyle changes. So many programs promote impossible goals that people soon grow tired of and abandon. Dr. Schiel’s approach was much more reasonable and success-oriented,” said [...]
UMass Lowell contacted JBC to provide them with a moving and positive promotional video program highlighting a “Campus on the Move.” The video also explains the university’s ongoing ambitious agenda to outfit UML to continue to compete with private institutions from across the country. The program features current Chancellor and former congressman Marty Meehan.
Produced in Canada for Irving Oil to extend and expand Irving’s gas rewards loyalty program, from a pilot program with Sobeys, Inc. (Atlantic Canada’s largest grocer), to a full rollout in Sobeys locations across Canada. The video played a significan role in the success of expanding the program nationwide.
