Portsmouth, NH- JBC Communications is proud to announce they have been voted as
“Best Video Production Company” in the New Hampshire Business Review’s2010 Best of Business (BOB) Awards. JBC Director Jay Childs and Associate Producer Tom Bennett  were recognized at the BOB Awards event Thursday, March 11, at the Grappone Conference Center in Concord, NH, which honored those companies in the state that other businesspeople have voted “the Best” with which to do business.

“We are proud to be honored for this award”, said JBC Communications Director Jay Childs. “We accept this award as a testament to our clients who voted for us and who time and again trust us to communicate their stories through video and interactive media. It is a responsibility we take very seriously. It also happens to be our passion and I think our clients sense that.”

“With more than 2,400 ballots cast for the 2010 awards, the BOBs have really become a standard of excellence in New Hampshire’s business community,” said Jeff Feingold, editor of New Hampshire Business Review “If other business owners have named your business a BOB business, it really says something about the high caliber of the company you’re running.”

“Video is coming into its own in terms of a primary media tool in a company’s or non-profits communications arsenal. There are so many more innovative ways to deploy video content from advertising, sales and PR, to training, fundraising and branding. We look forward to continuing this commitment to excellence, and to also continuing to give back to the community through our strategic partnerships with Cross Roads House and Catapult Seacoast in Portsmouth, and the Forum on the Future, through the NH College and University Council in Concord.”

The Best of Business Awards are presented by NHBR and are sponsored by: FairPoint Communications, Centrix Bank, Anthem Blue Cross and Blue Shield, Charter Trust, Comcast Business Class, Walden University, RAM Printing, Southwest Airlines, NH Business Resource Center and WZID. New Hampshire Business Review is the state’s only business newspaper, reaching over 50,000 readers every other week. It is part of McLean Communications of Manchester, a publishing company that also includes New Hampshire Magazine, ParentingNH and New Hampshire Home Magazine.

You want to harness the power of video for your business.
You know what a powerful tool video can be for sales, TV, product demonstration, branding, PR and training.
You might have tried creating your own video and well … it just doesn’t measure up.
You’re concerned, especially in this economy, that creating a professional video program is too expensive.

JBC Communications has 20 years experience telling its clients’ stories affordably through video, delivering high quality and value to our clients’ bottom line. Now we are making it easier for clients to harness the power of a professionally produced video program at truly affordable rates.
All projects are shot in vivid FULL 1920×1080 High Definition video, making the footage ideal for potential repurposing at a later time.

JBC provides 3 Budget Video Packages where the scope of services and costs are defined
right up front.

Option 1. Intro video/Simple online video ad. 60 – 90 seconds.

• 1/2 day HD video shooting at client location, full lighting/audio package, 1 person crew (travel within 35 miles portal to portal), (not all clients will qualify for this package)

• 1/2 day digital video nonlinear postproduction including graphics and effects,

• compression and encoding of file for web-enabled use,

Budget: $1,985

Option 2. Program length up to 3 minutes.

• 2-3 hours preproduction with client, including script editing from client provided script,

• 1/2 day HD video shooting at client location, full lighting/audio package, 1 person crew (travel within 35 miles portal to portal), (not all clients will qualify for this package)

• 1 day digital video nonlinear postproduction including graphics and effects,

• 1 music cut from digital music library, (nonbroadcast/webcast)

• compression and encoding of file for web-enabled use,

• full resolution client reference file of final program for archiving

Budget: $2,985

Option 3. Program length 3 – 5 minutes.

• 1/2 day preproduction with client, including script editing from client provided script,

• 1 day HD video shooting at client location, full lighting/audio package, 1-2 person crew
(travel within 35 miles portal to portal),

• 1 day digital video nonlinear postproduction including graphics and effects,

• 1 music cut from digital music library, (nonbroadcast/webcast)

• compression and encoding of file for web-enabled use,

• full resolution client reference file of final program for archiving

Budget:  $3,985

Of course these packages will not be suitable for every type of project, but we are targeting them to be affordable, with no compromise on quality, for a broad range of clients.

Contact us today to discuss your potential project, scope of services and pricing for each package, and decide which one is right for you.

Some quick facts for 2010 thanks to Patrick Moran of Mashable.

• A recent study by comScore revealed that in October 2009, more than 167 million viewers in the U.S. watched an average of 167 videos each, while YouTube reached 1 billion views per day – or 41 million views per hour – in the same month. 

• According to MarketingSherpa, 95 percent of the companies that have used online video marketing are happy with the results and expect to use it again in the future.

• Many sales managers report reps see 20 percent higher close rates when they play a video at the beginning of their virtual sales demo. 

• Online video ads are growing in popularity because they are effective in driving sales. According to a study by the Online Publishers Association, 52 percent of people who watched an online video ad took action after viewing the ad, such as visiting the advertiser’s website (31 percent) or searching online for more information on the product (22 percent). A full 12 percent went on to make a purchase – giving video ads one of the highest conversion rates in the industry.

 • Already, there are more than 4.1 billion mobile phone users worldwide – at least 10 percent of which are video-enabled smartphones. Make sure these mobile warriors can view your videos.

• Online video is a powerful tool in today’s marketing arsenal. With 2010 fast approaching, make sure your company has a clear video strategy in place that works alongside your online, social, paid media, PR, and other marketing strategies. Your customers want video, so give it to them!

Answer 4 Questions … Prompt 8 Better Ones

As we all know, attention spans are becoming shorter. As one writer friend of mine lamented, “nobody READS anything anymore.” While I don’t wholly agree with him, (book sales across the country are still healthy … yes real books not just Kindles), prospective customers or clients want to understand what you have to offer them as quickly as possible … to decide if they want to know more. That is one reason video is so powerful. A dynamic, brief, professionally produced, video program engages viewers; allowing you to concisely communicate the points most important for your audience to know right off the bat, so they can choose to dig deeper, asking the kind of questions a more qualified prospect will ask. Video does not solve everything, but the combination of motion, sound and dynamic engagement can shorten the process towards providing you with a more informed and qualified potential customer or client, who is now willing to and wanting to hear … or even read more.

I saw this a year ago and it holds true today. From ReelSEO.com

Interactive Video Marketing To Dominate Focus for Marketers in 2009

By Mark R. Robertson. Marketers will increase their use of online video in 2009, according to a new survey byPermissionTV and reported on eMarketer.  It’s about time… 

In the online survey of 400 senior marketing and media executives, 67%, or 2/3rds,  identified online video as a primary focus of their 2009 digital marketing campaigns and budgets.  More than 50% planning the launch of an online video project by the second quarter.

Brand awareness was cited by 71% of respondents as the foremost value of online video, followed by lead generation (47%), customer retention (44%), and customer conversion (41%).

The survey also found that 33% of respondents expect that their 2009 digital marketing efforts will be the least affected by cuts to budgets, much less so than traditional marketing (24%), trade shows (21%) and guerrilla marketing (14%) efforts.