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Project:
Segway "Simply Moving" New product line launch. Objective:
To generate excitement and sales for new line of Personal Transporters
Action:
3 video programs were distributed in High Definition, and Standard Def.
for video news release broadcast delivery, DVD to retailers, and encoded
for streaming delivery on web site. Result:
Video credited as a key component to successful
product launch.
 Project:
Segway "Simply Moving" Engineers Insights.
Objective:
To give Segway enthusisasts a more technical behind the scenes look at
how the new PT's were engineered to improve upon the original.
Action:
Shot High Definition
video interviews with key engineers to showcase their genius and enthusiasm
for the challenge of improving the next generation of Segways.
Result:
Video credited as a key component to successful product launch.
 Project:
The Timberland
Company, "Outdoor Performance" Sales Image Piece.
Objective:
To generate enthusiasm with European wholesale and retail buyers of
Timberland for new more athletic, aggressive line of footwear. Action:
Video vignette was one of three for three different niche lines presented
at National Association of Wholesalers Conference. Result:
Timberland gained better than expected penetration with wholesalers for
new Outdoor Performance line immediately following event. A sales meeting
opener version we created can also be seen here.
 Project:
Woolrich, "Your Life is Now" Brand Refinement Campaign.
Objective:
A brand "manifesto" video to reinvigorate a trusted
traditional brand with more energy and a more current look and feel. Action:
Worked on a tight timeline with *very* minimal resources available
from client including sitll from an advertising shoot Result:
Overwhelming positive response from audiences. Client has investigated
transforming manifesto video concept into national advertising campaign.
 Project:
Hewlett Packard, "HP SONOS Intra vascular Imaging System" Sales
Program.
Objective:
To generate sales for this system by concisely and visually demonstrating
key.
Action: Video was mailed to key medical
contacts and modules used as part of on-site ales presentations. Result:
Video credited as key component to successful product role-out.
 Project:
"Goss Corporation:
New Employee Orientation". Objective:
To increase new employee awareness of Goss and their role within the company
while decreasing orientation time.
Action:
Created concise video where company department heads provide new hire
with virtual tour of Heidelberg. Result:
Implemented as part of Goss orientation effort. Results being tracked.
 Project:
National Risk Management Forum, "Winning".
Objective:
Kick-off video for National Risk Management Forum. Energize
audience using a dynamic metaphor to give their mission"life"
and lift risk management off "the spreadsheet".
Action: Created visual metaphor of Extreme sports enthusiasts
who seem to engage in very risky activities, but are often the most diligent
at identifying and minimizing risk factors. Result:
Client enthusiastically adopted concept for entire Forum and reflected
theme in all collateral and presentation materials.
Project:
Timberland International "Segmentation".
Objective:
Interpret concept of consumer segmenation to country sales managers
in 5 European countries. Action: Traveled
to 5 countries in 8 days. Interviewed actual consumers "man on the
street" style with country managers demonstrating each fashion category.
Result: DVD and CD video with accompanying
sell sheets became staple training and orientation tools throughout International
market. A sample
of interviews can be viewed here.
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