FOR IMMEDIATE RELEASE
Aug. 17, 2011
Media Contact: Lars Trodson, larstrodson@comcast.net
JBC COMMUNICATIONS SIGNS LIVING LEAN & HEALTHY
Program emphasizes achievable lifestyle goals
PORTSMOUTH, NH – JBC Communications, an Emmy-honored video production and public relations company, has signed the York, Maine-based company Living Lean & Healthy. Living Lean & Healthy, founded by Dr. Jennifer Schiel, offers person-to-person consultation on lifestyle goals that is accompanied by a cookbook emphasizing healthy eating.
JBC will be supporting Living Lean & Healthy’s online video promotions.
“What was inspiring to us about this project was Living Lean & Healthy’s approach to lifestyle changes. So many programs promote impossible goals that people soon grow tired of and abandon. Dr. Schiel’s approach was much more reasonable and success-oriented,” said JBC Director Jay Childs. “Our job was to capture Jen’s personality and the benefits of her program in a vibrant video format.”
The video introduction to Living Lean & Healthy will be shown at www.liveleanandhealthy.com.
“This video gives me complete confidence in selling my product online. I feel proud. JBC did a fabulous job!” said Dr. Schiel. “You guys are the best!”
About JBC Communications
JBC Communications is one of New Englandʼs premier video production, marketing and public relations
firms. Founded in Portsmouth, NH by owner Jay Childs in 1997, JBC clients include UMass-Lowell,
Timberland, Irving Oil Marketing, Segway, The Bank of Maine, Parexel Pharmaceutical and
many others. Jay has been honored with Emmys, Tellys, and by the New Hampshire Business Review as
the Best Video Production Company for 2010. JBC has also been awarded with a Lamplighter Award by
the New England Society for Healthcare Communications. Jay Childs won the Best Documentary award
at the New Hampshire Film Festival for “Communities and Consequences. Jay has been a member of
the New England Council since 2008. Public Relations VP Lars Trodson has been honored with awards
from the New England Press Association, the New Hampshire Press Association, the Maine Press
Association, The New Hampshire Film Festival and is also an award-winning playwright.
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JBC recently completed an online video promotion for Living Lean & Healthy’s web site. “What was inspiring to us about this project was Living Lean & Healthy’s approach to lifestyle changes. So many programs promote impossible goals that people soon grow tired of and abandon. Dr. Schiel’s approach was much more reasonable and success-oriented,” said [...]
