Some quick facts for 2010 thanks to Patrick Moran of Mashable.
• A recent study by comScore revealed that in October 2009, more than 167 million viewers in the U.S. watched an average of 167 videos each, while YouTube reached 1 billion views per day – or 41 million views per hour – in the same month.Â
• According to MarketingSherpa, 95 percent of the companies that have used online video marketing are happy with the results and expect to use it again in the future.
• Many sales managers report reps see 20 percent higher close rates when they play a video at the beginning of their virtual sales demo.Â
• Online video ads are growing in popularity because they are effective in driving sales. According to a study by the Online Publishers Association, 52 percent of people who watched an online video ad took action after viewing the ad, such as visiting the advertiser’s website (31 percent) or searching online for more information on the product (22 percent). A full 12 percent went on to make a purchase – giving video ads one of the highest conversion rates in the industry.
 • Already, there are more than 4.1 billion mobile phone users worldwide – at least 10 percent of which are video-enabled smartphones. Make sure these mobile warriors can view your videos.
• Online video is a powerful tool in today’s marketing arsenal. With 2010 fast approaching, make sure your company has a clear video strategy in place that works alongside your online, social, paid media, PR, and other marketing strategies. Your customers want video, so give it to them!
Created as part of Best Buy’s announcement that it would begin selling the Segway Personal Transporter in a scaled roll out of stores across the country. The HD video is displayed on a large HD monitor above the Segway sales kiosk with a real demo Segway i2. Video was shot in US, Mexico, Portugal and [...]
The Savings Bank of Maine rebranded to The Bank of Maine and asked JBC to help them through video communicate to employees throughout the company and its over 30 branches what was changing through the rebrand and, most importantly, that its core values were not. The goal was to get full buy-in from employees. The [...]
JBC recently completed an online video promotion for Living Lean & Healthy’s web site. “What was inspiring to us about this project was Living Lean & Healthy’s approach to lifestyle changes. So many programs promote impossible goals that people soon grow tired of and abandon. Dr. Schiel’s approach was much more reasonable and success-oriented,” said [...]
UMass Lowell contacted JBC to provide them with a moving and positive promotional video program highlighting a “Campus on the Move.” The video also explains the university’s ongoing ambitious agenda to outfit UML to continue to compete with private institutions from across the country. The program features current Chancellor and former congressman Marty Meehan.
Produced in Canada for Irving Oil to extend and expand Irving’s gas rewards loyalty program, from a pilot program with Sobeys, Inc. (Atlantic Canada’s largest grocer), to a full rollout in Sobeys locations across Canada. The video played a significan role in the success of expanding the program nationwide.
Produced for agency Sean Tracey Associates. Part of a set of three TV spots capturing the very personal relationship Town & Country has with its customers.
