Answer 4 Questions … Prompt 8 Better Ones
As we all know, attention spans are becoming shorter. As one writer friend of mine lamented, “nobody READS anything anymore.” While I don’t wholly agree with him, (book sales across the country are still healthy … yes real books not just Kindles), prospective customers or clients want to understand what you have to offer them as quickly as possible … to decide if they want to know more. That is one reason video is so powerful. A dynamic, brief, professionally produced, video program engages viewers; allowing you to concisely communicate the points most important for your audience to know right off the bat, so they can choose to dig deeper, asking the kind of questions a more qualified prospect will ask. Video does not solve everything, but the combination of motion, sound and dynamic engagement can shorten the process towards providing you with a more informed and qualified potential customer or client, who is now willing to and wanting to hear … or even read more.
I saw this a year ago and it holds true today. From ReelSEO.com
Interactive Video Marketing To Dominate Focus for Marketers in 2009
By Mark R. Robertson. Marketers will increase their use of online video in 2009, according to a new survey byPermissionTV and reported on eMarketer. It’s about time… 
In the online survey of 400 senior marketing and media executives, 67%, or 2/3rds, identified online video as a primary focus of their 2009 digital marketing campaigns and budgets. More than 50% planning the launch of an online video project by the second quarter.
Brand awareness was cited by 71% of respondents as the foremost value of online video, followed by lead generation (47%), customer retention (44%), and customer conversion (41%).
The survey also found that 33% of respondents expect that their 2009 digital marketing efforts will be the least affected by cuts to budgets, much less so than traditional marketing (24%), trade shows (21%) and guerrilla marketing (14%) efforts.
Created as part of Best Buy’s announcement that it would begin selling the Segway Personal Transporter in a scaled roll out of stores across the country. The HD video is displayed on a large HD monitor above the Segway sales kiosk with a real demo Segway i2. Video was shot in US, Mexico, Portugal and [...]
Produced in Canada for Irving Oil to extend and expand Irving’s gas rewards loyalty program, from a pilot program with Sobeys, Inc. (Atlantic Canada’s largest grocer), to a full rollout in Sobeys locations across Canada. The video played a significan role in the success of expanding the program nationwide.
Preview reel of the award winning documentary film produced, shot and edited by Jay B. Childs. The film investigates the aging of New Hampshire’s human ecology. National demographics expert and correspondent Peter Francese travels throughout the state to look at the role local decisions is playing in shifting NH towards an older population. The film [...]
Product launch video program used for sales, marketing, buzz generation for Timberland’s new athletic line of footwear. Showcased world-class mountain Mt. Everest climber Ed Viesteurs, adventure race team GoLite, and a British and Spanish Yacht racing team. Shot in Utah, Colorado, Barcelona Spain, and off the coast of Great Britain. Only time in my career [...]
Shot and edited web interviews for Parexel Consulting, a global pharmaceutical strategic planning company.
Produced, shot and edited promotional and sales video for launch of ”Collage”, the revolutionary new multi-room media and intercom system from the industry leader in high-end home audio.
November 1st, 2009 at 5:21 pm
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