01.23.10 Video Can Answer 4 Questions … Prompt 8 Better Ones

Posted on: Sunday, November 1st, 2009
Comments: 1

Answer 4 Questions … Prompt 8 Better Ones

As we all know, attention spans are becoming shorter. As one writer friend of mine lamented, “nobody READS anything anymore.” While I don’t wholly agree with him, (book sales across the country are still healthy … yes real books not just Kindles), prospective customers or clients want to understand what you have to offer them as quickly as possible … to decide if they want to know more. That is one reason video is so powerful. A dynamic, brief, professionally produced, video program engages viewers; allowing you to concisely communicate the points most important for your audience to know right off the bat, so they can choose to dig deeper, asking the kind of questions a more qualified prospect will ask. Video does not solve everything, but the combination of motion, sound and dynamic engagement can shorten the process towards providing you with a more informed and qualified potential customer or client, who is now willing to and wanting to hear … or even read more.

I saw this a year ago and it holds true today. From ReelSEO.com

Interactive Video Marketing To Dominate Focus for Marketers in 2009

online video marketing

By Mark R. Robertson. Marketers will increase their use of online video in 2009, according to a new survey byPermissionTV and reported on eMarketer.  It’s about time… ;-)

In the online survey of 400 senior marketing and media executives, 67%, or 2/3rds,  identified online video as a primary focus of their 2009 digital marketing campaigns and budgets.  More than 50% planning the launch of an online video project by the second quarter.

Brand awareness was cited by 71% of respondents as the foremost value of online video, followed by lead generation (47%), customer retention (44%), and customer conversion (41%).

The survey also found that 33% of respondents expect that their 2009 digital marketing efforts will be the least affected by cuts to budgets, much less so than traditional marketing (24%), trade shows (21%) and guerrilla marketing (14%) efforts.

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